Apple’s September Launch: iPhone Air, AirPods Pro 3 and New Watches

At an 'Awe Dropping' event on September 9, 2025, Apple unveiled the iPhone 17 family and a striking new variant called the iPhone Air, which was presented at Apple Park in Cupertino. The event, which drew global attention, introduced hardware and software updates that extend across phones, earbuds, and watches; the announcements were timed for the autumn shopping season and emphasize thinner design and health features.

The iPhone Air, which is the thinnest iPhone Apple has produced, measures 5.6 mm at its slimmest point and uses a titanium frame for strength and lightness. Priced from $999, this model offers a 6.5-inch ProMotion display and a single 48MP rear camera; it also omits a physical SIM tray and is eSIM only in many regions, a design choice that reduces internal space but enables a slimmer body. While this compact approach trades off battery capacity versus thicker models, Apple has added power-efficient chips and an Apple-designed modem to help preserve battery life.

Alongside the phones, Apple introduced AirPods Pro 3 with improved active noise cancellation, live translation and an in-ear heart rate sensor, and it updated the Apple Watch line with Series 11 and Ultra 3 models that include hypertension detection and satellite messaging for emergencies. These health capabilities represent a continued push into personal monitoring, although some features will depend on regional approvals.

Preorders begin on September 12, 2025 and the devices are scheduled to arrive in stores on September 19, 2025, so customers seeking the new designs should plan accordingly.