{"aiVersion":"1","content":{"id":"cmrr3ceo60004z99u0blq5c6j","slug":"how-the-2026-world-cup-is-helping-adidas-reach-u-s-20260719","title":"How the 2026 World Cup Is Helping Adidas Reach U.S. Buyers","level":"EASY","publishedAt":"2026-07-19T01:02:17.502Z"},"topic":{"slug":"how-the-2026-world-cup-is-helping-adidas-reach-u-s-20260719","category":"business"},"article":{"paragraphs":["Adidas is at the center of the 2026 FIFA World Cup. The company supplies shirts, balls, and kits to many teams and events at the tournament.","Bjørn Gulden is the chief executive of Adidas. He hopes the World Cup will help the company sell more in the United States because many fans buy jerseys and shoes. Stores and online shops have shown stronger interest in football products during the event. Adidas sponsors national teams like Germany and Mexico, and fans often wear team shirts in cities and at watch parties. This attention can make sales rise in stores. Many people buy official jerseys as souvenirs."],"wordCount":105,"readTime":2},"vocabulary":[{"word":"jersey","example":"She bought a new team jersey.","phonetic":"/ˈdʒɜːrzi/","definition":"a football or team shirt worn by players or fans"},{"word":"kit","example":"The players changed into their kit.","phonetic":"/kɪt/","definition":"the full set of sports clothing for a team"},{"word":"tournament","example":"The tournament starts in June.","phonetic":"/ˈtʊərnəmənt/","definition":"a sports competition with many matches"}],"quiz":[{"answer":"Bjørn Gulden","question":"Who is the chief executive of Adidas?"},{"answer":"the 2026 FIFA World Cup","question":"What event is helping Adidas sell more?"},{"answer":"the United States","question":"Where does he hope the company will grow sales?"}],"discussion":[{"question":"Do you buy sports shirts or jerseys? Why or why not?"},{"question":"Have you ever watched a big match with friends? What happened?"},{"question":"What do you think when you see people wearing team shirts in your city?"}]}